Designing a website for a business is not very difficult but Marketing Media has killer web design tips to ensure a business gets the most out of it. This is especially important for start-up businesses where businesses are scrambling to be successful from the intense competition.To ensure this you must make a website that fully represents your business. These days, the existence of a website hugely depends on its presence on the internet. A well-designed website has numerous benefits for a business, thus building a better website is essential.
The Web Design ProcessChoose a brand-able address for your business because it will help clients and other people easily recognize your brand.You will then need to request a hosting company to host your site. Usually, this will cost you some money. If you are on tight budget, you may need to do some research so you can get the best deal.If you are not a professional website developer, you will definitely need the help of a developer to build your business website. Just search Google and you will get a list of web development companies.
Killer Web Design TipsHere are some web design tips that you can use to create a stunning website for your business or client.
1. Make your Website ResponsiveCurrently, people access the internet via a wide range of devices including smartphones, and tablets. For obvious reasons, in many instances, people find it easier and convenient to access the internet from their handheld devices. Make sure to design a website that can be properly accessed from all kinds of handheld devices.This is one of the most important factors you should guarantee on your business website. If you have an existing website that isn’t fully accessible from handheld devices, you need to redesign it. Alternatively, you can create an entirely new website.Make sure to take into account people who would be accessing your website through mobile devices. Google also recommends that every website be very responsive. So why not implement this when creating a website so you don’t have to redesign it, which is not only expensive but inconveniencing?On the other end, large screens with a higher resolution are becoming much more common and designers should take advantage of this.The web browser landscape is consistently changing to reflect changing users’ expectations. As more people needed to browse the web on their phones as easily as on a desktop computer, web designers started creating mobile versions of their websites.In summary, a wide range of screen resolutions and sizes are being introduced and creating different versions of a website to target each respective device is unrealistic. This is what responsive web design seeks to tackle in advance.
What Makes up Responsive DesignResponsive design includes a wide range of ideas and techniques. We are going to discuss various parts of each solution.
i). Fluid GridsIn the recent past, designers used to include “liquid layout” which expands with the page. In more precise terms, the layout was designed based on arbitrary percentage values or rigid pixels.Currently, “fluid grids” have taken over from the liquid layout. They are designed in terms of proportions. In case the layout gets squeezed onto a handheld device with a very small display or stretched across a big screen, the layout’s elements resize their widths in relation to each other.One problem with the fluid grid is – the width of the design starts to break down when the browser’s width becomes too narrow. Designers solve this issue using media queries.
ii). Media QueriesCSS3 media queries make the second part of responsive design, fortunately, most modern browsers support them. CSS3 media queries allow collection of site visitors’ data so it can be used to conditionally apply CSS styles.In this case, we are interested in the min-width media feature that enables application of unique CSS styles in case browser windows drops below a given width that can be specified.
2. Make Your Homepage InformativeA homepage is the commonest entry point to websites. It should provide precise information about the benefits potential customers will get from the business’s content, services, and products. This way, it will engage visitors and they will navigate the website.
How to Build a Great Homepage
-User-Friendly InterfaceA user-friendly interface gives visitors a clear pattern for finding something on your website. It will encourage visitors to make proper use of your website.
-Include MultimediaInclude multimedia such as gifs, videos, and compelling images that provide information and anything related to your company including freebies, products and services offered, and its history. This is a popular trend with proven benefits.
-Include Real ContactsInclude up-to-date contacts that potential leads can use to reach you. One of the biggest mistakes is not giving leads a chance to reach you.
-Make Great HeadlinesMake your headlines great and straight to the point as this will show visitors they aren’t wasting time by reading on.
-Mention BenefitsListing the benefits visitors will get is more conventional than listing the features of your products and services. Mention the value your products and services will add to their life.
-Think of your Homepage as a GatewayConsider your homepage a gateway to your offers and content. The best approach is paying close attention to free offers, products and services, social proof, benefits, content, and then about us.
-Social ProofInclude case studies, testimonials, videos and other content from people and companies that shows visitors how your product or service will help them.
3. Build User-Friendly Landing PagesCompared to the homepage, Landing Pages are a more targeted approach as they speak to specific audiences. Design your website in such a way that when someone is looking for information about a specific product, they land on a page dedicated to that subject. Studies show that landing pages have a higher conversion rate than homepages.
How to Build a Great Landing Page
-Actionable HeadlineBuild a headline that directly tells visitors what they will find on the landing page and how to get it. In summary, the headline should be descriptive or actionable.
–Create Content Tailored to the Sales Cycle StageJust like content marketing, stage-based marketing also applies to landing pages. Landing pages are accessed by people with different needs depending on their position in the sales cycle. Thus, you should create page content that caters for the different preferences.For top of funnel prospects, we recommend a bulleted list with information on benefits your business offers. For middle of funnel prospects, we recommend case study logos or customer testimonials. And bottom of funnel prospects, we recommend a “Start Free Trial” or “Request a Demo” button.
-Make Page ScannableSince the internet is full of irrelevant information, most people tend to simply scour the web for information. This also applies for landing pages and your websites.Here are facts about your landing pages visitors:
- i) They tend to scan content and not read all of it.
- ii) Visitors pay more attention to content on left side and top of the page.
-Make Path to Conversion SimplerAvoid a lot of steps to conversion as this will lead to most of your visitors dropping out before the final stage of the conversion process. We recommend short landing pages and forms, ideally a maximum of 4 form fields. Also, avoid gathering information through leads that jump through hoops.
-Good Call to ActionBecause a call to action is the final stage of conversion, it’s necessary to make it compelling. It shouldn’t be an afterthought.Make sure your call to action is:
- i) Locatable.
- ii) Tells visitors of the benefits they will get instead of telling them what they need to do.