Starting your own business and giving it exposure is not easy, for this reason events are always a good idea if you want your business to get noticed and stand out.
For example, you can create an event to launch or relaunch your business if you are innovating it, assist to exhibitions and fairs to promote your products or services or offer workshops, seminars or presentations to potential customers.
How events can help you to boost your business?
There are several ways in which your brand can be involved with events. You can create your own event keeping in mind you have to coordinate all the logistics or you can attend events that interest you for your business.
You can do or attend different kinds of events depending on your final objectives.
A launch event is an amazing way to showcase a new product or service or even present your brand new business to the world. This kind of event is a great idea to build hype around it and close some deals right at the event.
What you have to do in order for it to be successful is to choose a memorable and relevant theme, choose a great location and plan the activities carefully to keep the attendants interested and entertained.
Conferences are an important part of the different kinds of industries as they can be aimed at B2B businesses and B2C businesses. This is a great event to attend for you to meet potential partners to make collaborations.
Usually, a conference is filled with great speakers, educational workshops and networking sessions.
Seminars and workshops
You can do free seminars and workshops to educate your potential customers in a topic they might be interested in and that has to do with your business. the more they know about your brand, product or service, the more the possibilities they buy from you.
When you sponsor an event you gain exposure in exchange for financial support, it can be money, products, or services. This is one of the most organic ways to advertise, what you need to keep in mind is to choose an event that targets the same audience of your interest.
Trade fairs are large-scale events that host thousands of attendees. These events provide companies with the opportunity to showcase their products and services.
Trade fairs are a good place to find sale leads that have higher probabilities of becoming customers. Keep in mind that to participate in trade fairs you need to pay and save a place in advance.
Regardless of the kind of event that you are going to plan or attend it is indispensable to do social media marketing and share everything on social media in the three stages: the pre-event, the day of the event and the closure of the event.
Also, it is important to measure if the set objectives were accomplished.
What are its benefits?
1. Gain visibility
When you create an event and you promote it correctly it will gain wide visibility as social media have great power of dissemination and even your event can be covered by traditional media if it is interesting enough.
On the other hand, if you want to get to a narrow and exclusive audience you can host a small event and do strategic invitations.
2. Gain prestige
With an event and a good presentation, you can gain prestige in the industry, for this to be achieved you need to give an amazing speech and demonstrate that you know what you are talking about.
In this way, your brand will also gain authority in the industry and differentiate itself from other brands.
3. Create engagement
By creating an event you will be able to connect with your audience on a personal level in a face-to-face meeting and this will consolidate the interest for the brand. You should think about this event as a chance to get to know your potential customers and get them to be involved.
4. Build a community
When someone attends an event they not only create a link with the brand but with other attendees as well. In this way, they will create a community around your brand.
5. Increase revenue
The visibility and prestige of a brand, a solid community, the commitment of clients and new projects and opportunities, undoubtedly translate into business growth and therefore increased revenue for the brand.
6. Generate opportunities
As mentioned before, when you attend an event aimed for companies you will be able to do a lot of networking where you can find valuable people that, at some point, can make collaborations with you.
Keep in mind that you always need to have an objective set before starting to organize an event, assist to an event that is already organized or even sponsor one.
To do that, you need to set some metrics that you can measure after the event, like the number of attendees, the sales made during the event or the sales made afterwards.