SEO is the process of using methods to boost ranking or frequency of a website by Google, Bing, Yahoo and other search engines. Its main aim is to amplify the amount of meaningful traffic to a website. There are two main types of SEO, organic and inorganic.
If you own a business you may have heard of the two terms. Some people do not know which of the two is good for their business and need help. We are going to discuss more about the two types of SEO and their benefits.
Organic SEO is a natural way to rank a site in the first search engine result pages (SERPs) without paying for it. It is considered a trustworthy and best way to secure a high rank on SERP.
Some of the best practices and techniques used in organic SEO are website onsite optimisation, link building, keyword manipulation, backlinking, and Meta tags to increase your website link popularity and writing content relevant to your company so your potential customers can find you online.
This type of SEO attracts organic traffic. Organic traffic results when an internet user visits a site after searching for a product or service using a keyword and the search engine brings up a site and then click on it.
There are several benefits of organic SEO including organic results, more normal clicks by internet users, trustworthy results, long-lasting results on SERPs, and affordability.
Organic SEO techniques depend on content relevancy. There are several benefits of organic SEO including building trust among the users, as a result of content relevancy the search engine results produce last long time and generating more clicks.
If you are on tight budget, organic SEO will be best for you. Most SEO professionals recommend organic SEO. Many people follow the same techniques but might not be aware that it’s organic SEO.
Inorganic SEO is about paid search. It includes banner ads, cost per click (CPC), cost per acquisition (CPA), pay per click (PPC), and classifieds. It is expensive and is best for businesses and site owners that need immediate results. It is strongly recommended that you have a marketing budget.
Inorganic SEO brings inorganic traffic to a site. Inorganic traffic refers to site visits that come from social sites, paid ads, and affiliate marketing.
The benefits of inorganic SEO include more visibility, quick results, and more traffic within a short time.
As much as non-organic SEO yields quicker results and bumps up your initial placement and ranking, its influence is less effective in the long run when compared to organic SEO. If you would like to have longer lasting effects, you should contact an expert to help you with organic SEO.
Inorganic SEO is risky and its cost is calculated based on clicks. This means competitors can click on a site unnecessarily just to make your business pay more.
What’s best for Your Business?
For a start-up or small business, organic SEO is the best option. This is because it enables a business to establish a strong online presence without involving many costs. If done correctly, organic SEO will help build your online presence thereby giving you a solid foundation in your own niche.
Investing in inorganic SEO is a good move but you have to make sure you are investing on the right campaigns and not overly artificial ways to gain rank and traffic. It’s recommended that you avoid investing too much on paid advertising and instead channel more resources towards creating relevant and useful content.
You should make sure to invest in the right campaigns and avoid artificial campaigns that promise superfast results. Also, you should avoid investing in paid or inorganic advertising too much. Instead, focus on creating properly optimised, valuable and relevant content.
Inorganic SEO is more accurate at targeting customers but you will need a dedicated expert or team who can take care of your paid searches.
Organic and inorganic SEO perform independently as a result but have a common goal – boosting your business. Because paid Ads boost your business and website ranking, it boosts trust on your business.
With this information, you can now strategize on how you would like to invest your money and time with regards to search engine results. You can consult an expert to assist you if unsure what to do.
White Hat vs. Black Hat SEO
White hat and back hat SEO techniques will require a full article to fully explain; here we have written a brief summary.
Black hat SEO relies on techniques that violate either the letter of search engine guidelines or the spirit. It takes advantage of loopholes to fool the algorithms involved in search placement.
Black hat may also involve illegal methods such as hacking high-quality websites, with the intent to insert backlinks that lead to a website.
White hat methods attract search traffic via legitimate means, enticing visitors with important content or other important resources.
White hat SEO experts help create the type of content that search engine algorithms are designed to find and reward.
Effective search optimisation is more than simply writing useful articles and uploading them to a website. There are several people that are doing the same thing.
Creating great content is one of the most important factors in SEO. The following white hat SEO techniques will boost your site in Google’s SERPs; performing mobile optimisation, using scheme markups, using quality content, proper keyword research, following link earning techniques, blogger outreach and influencer marketing, following the industry leaders, guest posting, niche directories, on-page search engine optimisation, forum marketing, and paid social media marketing.
Both organic and inorganic SEO are equally important for a business. It’s necessary that you implement them in the right way so you can realise full benefits. Always make sure to invest on the right campaigns so you can gain traffic and rank without having to spend too much. You may lack some of the required skills to effectively do your organic and inorganic SEO so we recommend you consult an SEO expert to help.