It is an amazing idea to start your own business in 2021, even if you think that due to the COVID-19 pandemic it is not a good idea, you are wrong. 2020 has completely changed society, but the situation leaves new niches to undertake in the year that begins.
Think of old crises where several businesses were born, for example, during the recession of 1957 the first Hyatt hotel was born, in the recession from 1973 to 1975 the great Microsoft was created and during the great recession of 2007 to 2009 Uber and Airbnb became successful businesses.
Currently, we have gone from working at the office to work from home, we have increased digital shopping and also we spend our free time doing activities that we would not have done before. This can give you an idea of the types of businesses that will emerge in 2021.
A good practice is to think about how consumption and buying behaviours have changed in recent years, so it is easier to detect trends and how consumption is changing in order to create your first business.
Think about this, after the pandemic, everything has changed, the meaning of work and personal life has also changed for everyone and inefficient systems are more highlighted than ever; this is why the moment to start something creative and innovative is now!
We leave you with 5 reasons why you should start your own business in 2021.
Your business will have a greater reach
It is easier to reach potential clients due to digital platforms. In other words, the geographical boundary is becoming blurred and this is allowing businesses to have more visibility among potential customers that currently enter digital media and consume from e-commerce businesses.
Also, thanks to the growth of digital marketing, there are facilities to promote any product or service. Mass advertising is no longer exclusive to large companies, now any small business can have access and promote itself in proportion to its conditions.
You will need less money to invest
You don’t need to make such a large investment, you can start your own business in 2021 from home, without having to buy or rent a physical space, thanks to the facilities of digital media.
Your point of sale can be your website or your page in social media, depending on the nature of your business. Also, if it is necessary to have a physical space you can eventually have one when you have more money to invest but you can start at home.
Also, in terms of the investment, raw materials and another type of products have become much more accessible, even if you want to import from abroad there are more and more facilities and at affordable prices.
On the other hand, in terms of advertising, thanks to digital marketing, it is more accessible than ever and you can invest according to the size of your business and your needs.
You have more time than before
Due to the pandemic, many people lost their job and many others work from home in a remote way, this implies much more time at your disposal because you are no longer wasting time stuck in traffic on the way home.
In the same way, whether if you are still in a lockdown or if you are living the new normal, the time you used to have a social life and go out now you have to spend it at home. Use that time to convert your ideas a profitable business in 2021.
Furthermore, if you have a stable job you will not have to sacrifice it to develop your ideas and turn it into a profitable business in 2021, or on the contrary, if you have lost your job, take it as an opportunity to work for yourself in something that you are passionate about.
New markets have emerged
With the pandemic, new problems have been visible in society and this means a lot of great opportunities to attack those problems and address new customer requirements. For example, health and self-care businesses are on the rise as well as the need for customers to consume more humanist, sensitive and customer-oriented brands.
Think about all these new opportunities and try to merge your hobby or favourite thing to do with those business opportunities. Do not get stuck in the past with markets that suffered the most from the pandemic and will take years to recover, always look forward and focus on new needs.
You can monetize your hobbies easier than ever
Platforms like Youtube or TikTok that pays you for views and followers are on the rise! Indeed, this is not a business itself, but you can transform it into one, boost your brand and earn good money by doing what you love the most and share it with the world.
Also, it is an amazing idea to save some money to invest in your dreamed business if earning money in these platforms is not your final goal, also it is an amazing way to promote your brand while earning money.
In conclusion, digital transformation has been the key factor to support business growth in this crisis, this is why it is always important to have a Digital Marketing plan along with the creation of a new business.
Remember that it is always a good time to make your dreams come true and the opportunities that 2021 has brought are huge, you just need to focus on the reasons why should do it instead of focus on the reasons why not to start.