As you may already know, SEO is an acronym for search engine optimization. But there is more to it than being a bunch of rules that have been made to help websites show up higher on Bing, Yahoo, Google and other search engines. It involves reaching out to and talking to people who are using search engines for purposes such as problem-solving. You should create content that’s suitable for people and not robots for you to find success in your SEO efforts.
For you to rank higher on Google and other search engines you must create a website that makes it easier for search engines to rank your content. If your website is outdated, you will have to redesign it, or better still create a new one. Getting links from other credible websites can also help you to rank higher.
While the word itself stands for search engine optimisation, SEO stands for a variety of things including marketing, technology, instant knowledge, finances, great minds and business as discussed below.
1. Great Minds
SEO cannot be underestimated. The individual who came out with the idea to rank websites depending on their content to the search a user performs deserves thumbs up! It takes a sharp mind to come up with such an idea. It takes more effort from a search engine administrator to keep up with the times because SEO keeps changing. The rankings are consistently being changed based on what Google and other search engines consider the most important to questioning users.
In the ICT sector, a number of programmers are dedicated to writing update algorithms to a dynamic world and ranking system based on several factors. As well, there are people who are working with the SEO ranking system to get to the top, and they may manage this, but since algorithms are changed quickly, they may be kicked to the bottom very quickly. It takes a brilliant mind a lot of effort to stay on top.
2. Marketing
One of the most critical factors that SEO stands for is marketing! SEO has gained popularity over time because it is how a site becomes ranked on search engines. Based on your website’s content, the search engines will rank you. It’s necessary that you work your way to the top so you can come back as the highest rated site in a search because this is how you can make more sales and profits.
3. Instant Knowledge
For an average internet user, SEO might as well mean instant knowledge. The internet is comparable to a huge encyclopedia. We can search the whole in internet is a few seconds to a random query we want an answer to. Before the era of internet, people had to physically go to a library and look for an answer to their question in books. It was not strange to take several hours and at times days before getting an answer to a question. Now you just have to type in a phrase, keywords, or a sentence and get multiple results to your question just requesting to be clicked on. In some cases, you can just say a phrase into you mobile phone and get the results.
4. Technology
Technology cannot be underestimated in today’s world. Computers are involved in almost every aspect through designs, communication, websites, and search engine success. With regards to SEO, technology allows company owners to be successful at search engine by rating popular results by pinpoint accuracy of highly authoritative nature. Nothing can disappoint than putting a search out there only to realise that what you thought was the number one ranked wasn’t real. This may spell a disaster to the company or project you are struggling to promote.
5. Business
SEO as well stands for business. When it’s about more sales and profit margins, your business really needs to make more and more. It’s indisputable that any business that fails to make revenue will eventually fail. SEO is one of the best marketing tools for making businesses grow faster with more sales and innovation. When done the right way, SEO has a high return on investment (ROI). While it might take some time, ranging from weeks to months to get to the top of the search engine result page, when you finally get there, there are few chances you will back down. No matter the time and costs incurred, your business will thrive and you will realise benefits after a few months as you get to the top.
6. Finances
SEO stands for lots of money and lots of it. In today’s world, every business is striving to emerge top in competition. They seek to become the top-ranked website on a search engine’s result page (SERP) when searching for keywords or phrases closely related to the information on their website. When your website is at the top of the search list, it gets clicked on and a user is taken to a business’s website.
If your company is selling a product or service on their website, you will most likely make money because of where the site was ranked on the search engine result page. People mostly prefer not to spend a lot of time digging through search engine results to get to a site; they usually want the product or answer and they want it ASAP!
7. Systems
Basically, SEO stands for a big system. It helps to organise the internet and content uploaded to the web including videos, books, images, documents, and articles; we can call it the world’s librarian. As long as the internet is around, SEO will most probably be.After reading this comprehensive article, I guess you can now comfortably say what SEO is all about. It’s good to note that as much as we can easily answer what SEO stands for, what it entails is not entirely clear. If you would like to it to work effectively you must spend more time strategizing and monitoring it from the first to the last stage. Another important aspect with SEO is staying competitive through tracking your results using the right tools; having precise metrics is a guaranteed way to make informed decisions for your business.
